Despite not actually getting the cash injection Glow Recipe’s founders wanted from “Shark Tank,” there’s no doubting the business has only gone from strength to strength. Two years after appearing on the show, the brand started selling its own unique skincare items in addition to curating products and signed a deal with none other than Sephora to stock its products.
“When we launched, the response was so rewarding; we had a [multi-thousand-person] waitlist and sold out multiple times,” Christine Chang told Worklife, explaining the business did both until around 2019 when they made the decision to focus more on their own skincare products. “Increasingly, we were seeing that our community was passionate about Glow Recipe Skincare. They wanted more products and more innovation. We’re a very small team, so we had to focus on our own brand,” she shared. That was clearly a smart idea, as, the year prior, Glow Recipe was estimated to have sold $30 million worth of products in Sephora.
But that was just the beginning. In 2021, Forbes reported Glow Recipe had raked in a seriously impressive $100 million in sales and was looking to TikTok to get the word out there. “As a beauty brand, once you go viral on TikTok, it immediately converts to sales like never before,” Sarah Lee told the outlet, revealing that one viral post resulted in a 600% increase in sales.
